Google is encouraging universities to teach their students “online” marketing (i.e. how to use AdWords) by hosting an Online Marketing Challenge:
Here’s how the Challenge works: Your students will receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students will compete with groups from their institution along with student teams from all over the world.
This is not a simulation; students gain real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Google provides US $200 in vouchers, teaching materials and other resources.