Data Strategy

January 17, 2008

The Google Online Marketing Challenge

Filed under: Advertising — chucklam @ 11:39 pm

Google is encouraging universities to teach their students “online” marketing (i.e. how to use AdWords) by hosting an Online Marketing Challenge:

Here’s how the Challenge works: Your students will receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students will compete with groups from their institution along with student teams from all over the world.

This is not a simulation; students gain real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Google provides US $200 in vouchers, teaching materials and other resources.


1 Comment »

  1. yes, it is better to educate future money-bringers at an early stage than later or never.

    Comment by Guerrillero — January 18, 2008 @ 2:32 am

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