Data Strategy

November 28, 2007

UC Irvine to offer a certificate program in web analytics

Filed under: Datamining, People and Data — chucklam @ 3:48 am

Looks like web analytics is growing to be a big enough field for universities to start offering a certificate program in it. A brief description of the UC Irvine program below. The full press release is here.

The program provides a foundational knowledge of practical Web analysis to experienced marketing and business professionals in light of the changing face of e-commerce. The impetus for the program is a growing need for Web site evaluation spurred by companies challenged in their search for new customers due primarily to an explosive growth in Web-based sales and marketing.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: