Looks like web analytics is growing to be a big enough field for universities to start offering a certificate program in it. A brief description of the UC Irvine program below. The full press release is here.
The program provides a foundational knowledge of practical Web analysis to experienced marketing and business professionals in light of the changing face of e-commerce. The impetus for the program is a growing need for Web site evaluation spurred by companies challenged in their search for new customers due primarily to an explosive growth in Web-based sales and marketing.