Data Strategy

October 14, 2007

Interesting job posting for a click fraud analyst

Filed under: Advertising, Datamining, Pattern recognition — chucklam @ 2:09 am

This is one of the most interesting job posts I’ve come across in a while. It’s a datamining contest in which contestants with interesting approaches get to apply for an analyst position. No word on whether the contest itself has any other prize 🙂

Data Mining Contest: Uncover Criminal Activity in a Real Fraud Case

The purpose of the contest is to identify a particular type of highly sophisticated fraud that appeared in a pay-per-click advertising program. The fraud targeted one advertiser only. Participants providing an interesting answer will be invited to apply for a Sr. Fraud Analyst position with Authenticlick. The small spreadsheet with the fraudulent click data can be downloaded here. Your answers should be emailed to vlg @ datashaping.com.

The two questions are

  • Why are these clicks fraudulent?
  • What type of click fraud is it?

You can check references such as our click scoring blog to help you answer the questions.

Advertisements

1 Comment »

  1. You can view this Excel spreadsheet (without downloading it) at http://viewer.zoho.com/docs/wLLOj

    Comment by Tim J — November 4, 2007 @ 8:38 pm


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: