Data Strategy

July 2, 2007

Lying with Web statistics

Filed under: Uncategorized — chucklam @ 12:55 pm

Just found this great series of post on how to “lie” with Web statistics by Andrew Chen, former director of product marketing at Revenue Science. Links are here to part 1, 2, 3, and 4. Keep up with his blog for future parts.

For Web sites, metrics like pageviews and unique users are so important to fund raising and media attention that it’s very tempting to cheat and inflate them. No matter which side of Web analytics you’re on, defend yourself by knowing the tools of the trade.

1 Comment »

  1. Another interesting reference is the book “SEO: An hour a day” (2006) which explains that, in addition to SEO concepts, some web analytics notion. For example the fact that numbers such as “pageviews” and “unique visitor” have to be read carefully.

    Comment by Sandro — July 4, 2007 @ 2:59 am

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